![]() Gmail for sending and receiving emails.Here are some of Google products you may be using on daily basis: Google offers plenty of free services to ensure all users start using their products. This will drastically increase the click through rate of the advertisements since it is relevant to the mail content and to the interest of you thus increasing the ad revenue for Google. Now Google will display similar web hosting advertisements when you view the promotional emails. On Gmail interface these promotional emails can be seen under “Promotional” tab. Let us take an example – assume you are using a web hosting service and receive promotional emails from the hosting company on your Gmail account. As you need to have a Google account (Gmail id) in order to use any of the services, it is easy for Google to track all your account activities and understand your interests. In order to generate more revenue Google follows the interest based advertising technique to show relevant ads by using personal information of the users. Why Google Tracks User Data?īasically Google is an online advertisement company generates most the revenue by displaying advertisements through its services like Google Search, YouTube, Gmail, etc. In this article let us explore how Google collects personal information through free services it offers and the possibility of reducing the tracking. ![]() Though there are many case filings in different countries against Google for breach of privacy of users, it is unfortunate truth that most of the individual users never read and understand the privacy policy documents. Especially when using Google, you need to understand how the data is being tracked and how they are being used. With every free service, the owner company will collect personalized data and use for different purposes. There is no free lunch – this popular quote is more suitable for the internet companies offering free services.
0 Comments
Leave a Reply. |